New year. New look. New approach to ensuring that the full spectrum of Colorado transportation news reaches the public.

You’re seeing some of that new look today, with a new flag atop the page. Stay tuned… Inside Lane is under construction and, just like the T-REX project on I-25 and I-225, when it’s done it will be easier to navigate, faster to get around.

Inside Lane started six months ago as an experiment in New Media reporting on transportation. Now, like the gas tax, a light rail fare, an E-470 toll or a ticket on Frontier, Inside Lane is asking you for your support.

Consider a sponsorship or subscription at Inside Lane to ensure that saturation coverage of the issues you care about most continues to make it to the public in the real-time, online, Inside Lane way. Inside Lane LLC offers a range of opportunities for you to participate. They are the Annual Sponsorship, Corporate Annual Subscription, Public Agency Annual Subscription, Individual Professional Annual Subscription and the General Annual Subscription.

Inside Lane’s mission is to bring you the entire range of news about transportation infrastructure and the vital role that it plays in Colorado’s quality of life and its economic well-being. You will see stories – articles, videos, slide shows – about all manner of transportation topics. From the serious crisis Colorado faces over funding for highway and transit maintenance and projects, to fun stuff like a photo primer on the electronic roadside gizmos that help keep highways operating efficiently, to commentary and virtual tours – Inside Lane will be there.

To many of you readers, these stories are important. A transportation story shouldn’t have to compete with other news to get public attention, and it shouldn’t have to rise to a certain level of conflict or problems before it gets noticed. You want the whole gamut. You want it all. And you want it every day. Many of these stories you already know. But your support will help to ensure that the stories that are important to you are also being seen by the public at large, to educate them on the importance of transportation in the daily course of their lives.

• When FASTER money is being politicized and targeted, you think it’s good to step back and see what it’s being spent on – including replacement of four wooden bridges on an eastern plains highway where a wildfire burned out a fifth one and two volunteer firefighters died.

• You want people to know about the good stewardship of tight dollars when a decision to do a design-build procurement produces more project scope for the dollars, like the just-started US 285 reconstruction from Kipling to Federal.

• You think people ought to understand the good-engineering justification for putting a few million dollars into an aging viaduct now in order to spare the taxpayers the mega-millions it would take a few years down the line to replace it, like the recent structural renovations on Denver’s Sixth Avenue Viaduct.

With your help, Inside Lane will be the one-stop location for all of the transportation news around Colorado.

For most of Kevin Flynn’s 27 years at the Rocky Mountain News, he covered infrastructure public policy, from the conception of Denver International Airport in 1985 through the birthing problems facing RTD’s FasTracks today. With nearly unlimited space in this New Media online format, he has produced more content day in and day out than in the limited printed space of Old Media.

If you find those efforts worth supporting, please check out Inside Lane’s:
• Annual Sponsorship
• Corporate Annual Subscription
• Public Agency Annual Subscription
• Individual Professional Annual Subscription
• General Annual Subscription